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GPI Team

The GPI team is committed to making Greater Portland a better place to live and work through targeted recruitment and expansion of new businesses to, and the retention of existing businesses, in the region. We provide resources for businesses to make informed location decisions on why Greater Portland is THE place to grow. 

At GPI, we celebrate and are motivated by people from all walks of life; we honor diverse cultures and individualism, and together we are focused on achieving economic prosperity for all across Greater Portland.

  • Larry HoltVP of Business Development
    Larry Holt, VP of Business Development
    larry.holt@greaterportlandinc.com | 503.445.8065, ext. 103
    Larry brings over 15 years of economic development experience to GPI, most recently as Assistant Director of Economic Development for Cedar Park, Texas.  While in Cedar Park, Larry helped attract the aerospace, advanced manufacturing, information technology and clean energy industries. These projects led to over 1,500 jobs and $85 million dollars of new capital investment in Cedar Park. Larry started his career with the Birmingham Regional Chamber of Commerce where he served as Director of Research and BRE for the 5-county Birmingham-Hoover MSA.

    Described by his peers as outgoing, perceptive and funny, Larry enjoys coffee, rock music and food trucks.

  • Amy JauronDirector of Business Development
    Amy Jauron, Director of Business Development
    amy.jauron@greaterportlandinc.com | 503.445.8065, ext. 104
    As Director of Business Development, Amy brings 7 years of economic development and marketing experience to Greater Portland Inc. She was most recently the Business Retention and Expansion Manager with Corvallis Benton County Economic Development Office where she helped define a community approach to proactive business engagement. She began her career as an AmeriCorps VISTA with the McMinnville Economic Development Partnership where she managed marketing and community partnerships. Amy graduated from Oregon State University with a Bachelor’s Degree in Fisheries and Wildlife studies.
    Described by her peers as engaging, nimble, and a rabble-rouser, Amy enjoys travelling, fancy cocktails, and camping with her dog Gretchen.

  • Janet LaBarPresident & CEO
    Janet LaBar, President & CEO
    janet.labar@greaterportlandinc.com | 503.445.8065
    Janet LaBar is President and CEO of Greater Portland Inc (GPI), the regional public-private partnership that markets the Greater Portland metropolitan and helps companies expand and relocate to the region.
    Since joining GPI in June 2014, LaBar has augmented the organization’s capabilities to provide its clients, investors and communities with more turnkey, highly sophisticated and professional economic development services. Since 2015, GPI has assisted 31 company expansions or relocations, which will generate nearly 2,800 jobs and nearly $153 million in income. From 2015-2018, every dollar of GPI’s operating budget yielded $24 of income into the region. In addition to its core competencies in marketing and business development, GPI’s services include research and analysis, regional competitiveness, and regional connectivity.
    LaBar led the planning process for Greater Portland 2020—the region’s five-year comprehensive economic development strategy. Focused on three core pillars of People, Business and Place, the plan is rooted in guiding principles of equity and advancement, and has a goal of shared economic prosperity for all across the region.
    LaBar started her economic development career in 2002 at the Center for Workforce Development at the Maricopa Community Colleges in Tempe, Arizona, where she managed research and communications for the district-wide Center. From there, LaBar spent a decade at the Greater Phoenix Economic Council (GPEC), serving in key positions including Senior Vice President of Strategic Integration, Senior Vice President of Marketing and Communications, and Director of Product Improvement. Her rise at GPEC topped as Chief Performance Officer, a role in which she oversaw day-to-day operations, organizational performance, strategic initiatives and action plans. 
    LaBar serves on Oregon Governor Brown’s Regional Solutions Advisory Committee, and Portland Mayor Wheeler’s Council of Economic Advisors. She is on the boards of United Way of the Columbia Willamette, OMSI, Portland Innovation Quadrant and Portland Business Alliance, and is a member of the Philippine American Chamber of Commerce of Oregon. LaBar earned a bachelor’s degree in communication arts from the University of West Florida and an MBA in marketing from the University of Phoenix.
    She and her husband are proud parents to an older daughter and younger daughter/son twins.
  • Anna MarumPromoter Extraordinaire
    Anna Marum, Promoter Extraordinaire
    anna.marum@greaterportlandinc.com | 503.445.8065 x 108
    Anna manages marketing and communications for GPI. Previously, she worked as a reporter at The Oregonian, where she covered business and state politics, among other beats.

    Anna grew up in Southwest Washington and is a proud graduate of Washington State University in Pullman, where she earned degrees in journalism and Spanish. Her passions outside of work include cycling, working on her cooking blog and scouring thrift shops for treasures.
  • Matt MillerSenior VP of Business Development
    Matt Miller, Senior VP of Business Development
    matt.miller@greaterportlandinc.com | 971.339.2013
    Matt Miller leads Greater Portland Inc’s business development team.  In his role, he oversees the development and execution of the business development, marketing, and research strategies.  Since 2015, Miller has facilitated 35+ international and domestic corporate expansions in the Greater Portland region leading to the creation of nearly 2,500 jobs.  He spearheads the organization’s Community Assistance Program, which provides community investors customized research, marketing, and planning support to advance local community and economic development efforts.  To date, the program has completed over 150 engagements.

    Previously, Miller served as Vice President of Business Development at Greater Phoenix Economic Council in Phoenix, Arizona, where he facilitated expansions leading to the creation of 1,300 jobs.

    Miller currently serves as Vice President of the Oregon Economic Development Association.  He has graduate degrees in public policy from Arizona State University and economics from the University of Oregon.  He received his undergraduate degree in economics and statistics from Florida State University.  In 2013, he was invited as a guest lecturer on economic development at Arizona State’s School of Public Affairs.

    He and his wife Piper live in Southwest Portland and are proud parents of Ezra and Emma.
  • Lloyd PurdyVP of Regional Competitiveness
    Lloyd Purdy, VP of Regional Competitiveness
    lloyd.purdy@greaterportlandinc.com | 503.445.8065 x 107
    Lloyd leads the implementation of Greater Portland 2020, the five-year comprehensive economic development strategy that aligns business, education and civic leaders around regional economic priorities. Purdy was previously the economic development manager for the City of Tigard. There he created and led an economic development program that included securing more than $8 million in federal, state, and developer funding for key infrastructure projects. He was also the founding director of Oregon City’s downtown development program, and is credited with spurring a renaissance in that historic district.
  • Cara ReneSenior VP of Communications & Stakeholder Relations
    Cara Rene, Senior VP of Communications & Stakeholder Relations
    cara.rene@greaterportlandinc.com | 503.445.8065, ext. 102
    As Senior Vice President of Communications & Stakeholder Relations, Cara leads investor and partner engagement and oversees GPI’s public relations and communications outreach. She developed and launched GPI’s Greater Portland Ambassadors program, which serves to educate and inform stakeholders on key economic development issues and trends in the region.
    Cara is an experienced communications executive and consultant who has worked in corporate, government, higher education, K-12, news, and entertainment industry settings. 
    She served as Chief Communications Officer for Southern Arizona’s largest school district, leading communications, media relations, marketing, community outreach and districtwide event coordination. Her passion for economic development was bolstered as Vice President of Community Development for the Downtown Tucson Partnership, where she created and implemented destination branding strategies to increase visitation to the urban core, developed large scale public events and established a network of support from public and private sector leaders.  
    Cara is a journalist at heart, having worked for Gannett as a writer and editor for a decade. She has a Master’s Degree in Journalism from the University of Arizona and is a proud Wildcat.
    Cara’s passion is travel and experiencing other cultures, but she loves being in Oregon for the amazing wine growing region and beautiful coastline.
  • Jocelyn SanchezAdministrative Assistant
    Jocelyn Sanchez, Administrative Assistant
    jocelyn.sanchez@greaterportlandinc.com | 503.445.8065
    Jocelyn Sanchez joined the Greater Portland Inc team with prior experience in office management and administrative support. She recently relocated to Portland from West Chester, Pennsylvania. Jocelyn is a graduate of West Chester University of Pennsylvania with a degree in Communication Studies.
    In her free time she occupies herself with photography, videography, attending concerts, hiking and dance classes. She loves to try new things and is excited to live and work in a region with so many outlets of opportunity.
  • Kris ZafonteExecutive Assistant & Director of Ops
    Kris Zafonte, Executive Assistant & Director of Ops
    kris.zafonte@greaterportlandinc.com | 503.445.8065 x 105
    Greater Portland Inc welcomed Kris Zafonte to the team as Executive Assistant and Director of Operations in April 2018. She brings to GPI over 10 years of administrative experience, most recently at the Port of Vancouver USA. Native to Vancouver, Washington, Kris is a graduate of both Clark College and Washington State University Vancouver. With diverse work experience in administration, marketing and banking, Kris is well-suited to contribute across the board to the great work being done in the region by GPI.

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