Arc'teryx Opens Portland Footwear Office, Focuses on Mountain-Ready Performance

Arc'teryx prides itself on living in—and creating for—the mountain environment. Based in the Coast Mountains of North Vancouver, B.C., since 1989, Arc'teryx now has an additional home, this for footwear. And in Portland, arguably the global capital of performance footwear and only 300 miles from Arc'teryx headquarters.

While Arc'teryx has had footwear in its catalog for years, by opening a Portland office solely focused on the category, the brand aims to create new mountain-ready offerings and craft footwear silhouettes that become as iconic as the Alpha jacket.

"What is drastically different this time is the amount of resources and investment we are putting behind footwear and the focus," says Ovidio Garcia, Arc'teryx vice-president of footwear. "Our design declaration is the same, but there is more emphasis and more focus."

Read the full article on Forbes.